The Anatomy of Successful
Trade Shows and
Events

A Training Manual for Retail Sales Success
From Coffee Tasting to Large Events

By Patti Selleck
Independent Gano Excel® Diamond Affiliate

Copyright © 2007

The Healthy Cup
623/412-7637
thecoffeelady@cox.net

Buy This Book
$89.95 ^{(incl. shipping/handling)}

Foreword

Introducing the “World’s First Healthy Coffee” to the public presents a business opportunity like none other in the history of network marketing! The majority of people in North America drink coffee on a daily basis, all day and purchase coffee everywhere they go. The key to success in this business is exposure! Patti Selleck has done a masterful job developing a very successful, and very profitable, presentation system used in “maximum” exposure events, small to very large trade shows. I highly recommend this e-book that will teach you Patti’s secrets, step-by-step, to help ensure your success when setting up and presenting the “World’s First Healthy Coffee” for small to large shows.

Dr. Stuart R. Hoover
Independent Gano Excel® Premier Diamond Affiliate

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This manual will cover:

• How I Began

• Doing Shows

• How to Identify Good Shows

• Networking to find events

• Events and Show Supplies

• Show Prep

• How much product is necessary

• How to set up a show booth

• Table Presentation

• Mixing product for onsite presentations

• From sample to sale

• Customer Follow-up

• Useful Tools

• Show Pictures

• Customer Interaction

• How to ask for the sale

• How to suggest and sell additional products

• How to turn a maybe to a yes

• Turn a prospect into a customer

• Turn a sale into an autoship

• Learn how never to miss an opportunity

• Improve Vendor networking skills

• Steps to duplication

• Apprenticeships

• Success tools

• Resources

• And more
  

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In any business approach, there are a million wrong ways to do something and a few right ones. The wrong ways are COSTLY and the right ways bring you a FORTUNE! Patti Selleck has packed all of the RIGHT ways to do events that will bring you success into this great e-book - and in a simple, nuts and bolts, "here's-exactly-what-you-need-to-do" fashion! I can't wait to do my first show using the information in this book! I know it will be a resounding success!

Thanks Patti!

Justin Clark
Independent Gano Excel® Diamond Affiliate

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PATTI SELLECK IS NOT JUST AN AWESOME TRAINER BUT A GREAT LEADER!  A CREATIVE INDIVIDUAL, WHO EMBODIES THE QUALITIES OF INTELLIGENCE, GOOD CHARACTER, INTEGRITY, PATIENCE AND STRONG WORK ETHIC, AS WELL AS CARING DEEPLY FOR HER FELLOW HUMANS.  PATTI'S TRAINING IS PROFESSIONAL ANDPATIENT, SHE ASKS QUESTIONS OF WHAT THE TRAINEE SAW AND HEARD AND IF THEY NOTICED HOW SHE LED A POTENTIAL AFFILIATE INTO A POSITIVE RESPONSE WITH THE QUESTIONS ASKED.   I HAVE BEEN IN MORE NETWORK MARKETING COMPANIES THAN I CARE TO REMEMBER BUT NEVER HAVE I BEEN BLESSED TO WORK WITH A TRAINER LIKE PATTI!  SHE USES ALL THE TRAINING MATERIALS AS SUGGESTED BUT ADDS SO MUCH MORE TO CREATE IMPACT FOR THE TRAINEE TO "PUT IT ALL TOGETHER" WHEN THEY ARE ON THEIR OWN.

THANK YOU AND BLESSINGS PATTI.

Luana Tanck
Independent Gano Excel® Silver Affiliate

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$89.95 ^{(incl. shipping/handling)}

   BIO

Patti Selleck has been a business owner for 22 years. She practices Massage Therapy, CranioSacral Therapy and specializes in Structural Integration work developed by Dr. Ida Rolf.

Patti joined Gano Excel® in May 2005 so she could offer her clients healthier alternatives.  In September that year, she began actively participating in small to large scale shows and events to introduce Gano products to a larger audience. Since then, she has introduced tens of thousands of people to these powerful products.  She has developed a large retail business with many autoship and repeat customers and has increased her profits by creating attractive packaging and merchandising of 3 packs and variety sampler packs. Patti also uses shows and events to mentor those recruits that join her in business from shows. Several affiliates on her team are duplicating this method of marketing at shows as well. Her organization has experienced quadruple digit growth as a result of teaching others to duplicate things that are working for her.

Patti’s consistently in the top rankings for team victory and was the #1 recruiter in Gano Excel® for 2005-2006.  She was recently on the delegation team that visited the Gano Excel® International Headquarters in Thailand and Malaysia.

As you work through this training manual, you will learn useful tips and details to help you be more successful as a result of what she's learned.

Buy This Book
$89.95 ^{(incl. shipping/handling)}